About - Dreamin' In Color

Dreamin’ In Color was born from a moment of reflection, inspiration, and community.

In 2021, founder Tiffany Spencer traveled to Tulsa, Oklahoma for Juneteenth, visiting the historic Greenwood District—once known as Black Wall Street. Walking through the district and reflecting on the legacy of resilience, entrepreneurship, and community rebuilding that emerged from tragedy, Tiffany felt deeply inspired by what was possible when a community comes together with shared purpose.

That experience sparked a vision: what if there were a space where technology professionals could gather not only to learn and advance their careers, but also to build community, celebrate culture, and support one another?

When Tiffany returned home, she began sharing the idea with a group of fellow Salesforce Trailblazers—community leaders, technologists, and advocates who believed in the same mission of representation, opportunity, and collective growth. Together, they began shaping what would eventually become the Dreamin’ In Color Conference.

19 - 22th July 2022

Dreamin’ In Color is a Salesforce Community Conference designed to empower professionals working with or interested in the Salesforce platform and its connected technologies.

The event brings together technologists, entrepreneurs, students, and community leaders for an experience that blends technical learning, career development, and community building.

Attendees can expect:

Inspiring keynote speakers
Technical sessions and hands-on learning labs
Career and leadership development conversations
Entrepreneurship and innovation discussions
Networking events and community gatherings
Opportunities to connect with companies across the ecosystem

Dreamin’ In Color began as a way to support and uplift the Black Salesforce Trailblazer community.

The goal was simple but powerful: create a space where Black professionals in the Salesforce ecosystem could come together to share knowledge, build relationships, and see themselves reflected in the technology community.

The response was immediate and powerful. The conference quickly became a place where professionals could learn from each other, celebrate achievements, and expand their networks within a supportive and welcoming environment.

As the conference grew, so did the vision.

Two years after launching Dreamin’ In Color, the community expanded to intentionally include and celebrate Latinx and Hispanic professionals within

the Salesforce ecosystem

To support this expanded vision, new initiatives and activities were introduced:

Soñando En Color

Programming and experiences that celebrate the contributions and perspectives of Latinx and Hispanic professionals in the Salesforce ecosystem.

Calor

Community-driven gatherings and networking experiences designed to foster connection, mentorship, and collaboration across cultures within the ecosystem. Today, Dreamin’ In Color continues to honor its roots in supporting the Black Trailblazer community while also embracing a broader mission of inclusion and collaboration.

Who the Conference Is For

Dreamin’ In Color welcomes a diverse community of attendees from across the Salesforce ecosystem and broader tech industry, including:

01

Salesforce Administrators, Consultants, Developers, Architects, and Marketers

02

Technology leaders and executives

03

Professionals working with Tableau, Slack, MuleSoft, AI, AWS, and other cloud technologies

04

Salesforce consulting firms and ISV partners

05

Career transitioners entering the Salesforce ecosystem

06

College students exploring technology careers

07

Salesforce employees and ecosystem leaders

08

Allies who support the growth of a more inclusive tech community

While the conference centers the experiences of Black, Latinx, and Hispanic professionals, it remains open to anyone who believes in the power of community and diversity in technology.

Dreamin’ In Color is more than a conference—it is part of a broader mission.

All proceeds from Dreamin’ In Color benefit Tech Forward, a nonprofit organization dedicated to expanding access to technology careers and digital skills for underrepresented communities.

Tech Forward works to bridge opportunity gaps by exposing students, career changers, and emerging professionals to high-growth technology fields and career pathways.

Programs include:

Education and Training
Courses and workshops introducing learners to cloud technologies such as Salesforce, AI, and data analytics.

Career Pathways
Certification preparation, career coaching, and mentorship programs designed to help individuals launch successful careers in technology.

Internships and Workforce Development
Programs like the Rise Forward Internship Program, which connects talented students from historically underrepresented communities with real-world professional opportunities.

Community Partnerships
Collaborations with companies, universities, and nonprofits to expand access to technology education and careers.

Dreamin’ In Color began with a focus on the Salesforce ecosystem, but the vision continues to evolve.

As technology continues to transform how organizations operate, the conference will increasingly explore the broader ecosystem of cloud-based technologies used by modern businesses.

Future programming will continue to expand into areas such as:

By expanding these conversations, Dreamin’ In Color aims to ensure that the community remains prepared for the next generation of technology careers.

Dreamin’ In Color is ultimately about community.

It is about creating spaces where people feel supported, inspired, and empowered to pursue their dreams in technology.

From students discovering new possibilities to seasoned professionals sharing their expertise, every attendee plays a role in shaping the future of this community.

Together, we are not just attending a conference.

We are dreaming, building, and growing—together, in color.